Blogs

October 11, 2012

Declining Customer Loyalty – Blame it on whom?

Is loyalty to your brands declining? Who will you blame it on – customers, competitors, industry trend or yourself? While […]
September 27, 2012
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How to make your lead generation campaign successful? Part II

In our last blog B2B Lead Generation Tips: How to make your lead generation campaign successful? Part I, we discussed […]
September 11, 2012

How to make your lead generation campaign successful? Part I

B2B Lead Generation Tips How to make your lead generation campaign successful? Part I Today’s blog is especially for those […]
September 10, 2012

Why are my Email Campaigns not Producing Results? – Part III

In our last email campaign blog, Why are my Email Campaigns Not Producing Good Results? – Part II we discussed […]
September 10, 2012

Identifying Barriers to Marketing Automation Success

The Marketing software ecosystem has become very complex. The biggest component of this ecosystem, Marketing Automation (MA), is a set […]
August 28, 2012

Developing an Integrated Marketing Communications Program– Part II

In our previous blog, Developing an Integrated Marketing Communications Program– Part I, we discussed the 10 steps to implement strategic […]
August 23, 2012

Developing an Integrated Marketing Communications Program– Part I

With highly evolved communication channels available to a marketer, customer communication and management has developed its own challenges. Brand confusion […]
July 27, 2012

Why are my Email Campaigns not Producing Results? – Part II

In our last email campaign blog, Why are my Email Campaigns Not Producing Good Results? – Part I we discussed […]
July 9, 2012

eCommerce industry case study for customer satisfaction and loyalty

In a prior survey blog, “How to Design a Successful Customer Satisfaction Survey?” we had discussed a procedure to design […]