Blogs

September 10, 2012

Identifying Barriers to Marketing Automation Success

The Marketing software ecosystem has become very complex. The biggest component of this ecosystem, Marketing Automation (MA), is a set […]
August 28, 2012

Developing an Integrated Marketing Communications Program– Part II

In our previous blog, Developing an Integrated Marketing Communications Program– Part I, we discussed the 10 steps to implement strategic […]
August 23, 2012

Developing an Integrated Marketing Communications Program– Part I

With highly evolved communication channels available to a marketer, customer communication and management has developed its own challenges. Brand confusion […]
July 27, 2012

Why are my Email Campaigns not Producing Results? – Part II

In our last email campaign blog, Why are my Email Campaigns Not Producing Good Results? – Part I we discussed […]
July 9, 2012

eCommerce industry case study for customer satisfaction and loyalty

In a prior survey blog, “How to Design a Successful Customer Satisfaction Survey?” we had discussed a procedure to design […]
June 18, 2012

Customer Surveys – Are you testing your customers’ patience?

Customer-focused businesses always want to know what their prospects and customers think of them. With the web making it is […]
May 28, 2012

Why my Email Campaigns are not Producing Good Results? – Part I

In our last email marketing blog post Is email marketing dead?, we suggested that email marketing is still an integral […]
May 23, 2012

How to Design a Successful Customer Satisfaction Survey?

In our last blog post Survey Mythbusters: Customer Satisfaction or Customer Loyalty, we discussed the major myths regarding customer satisfaction […]
April 30, 2012

Survey Mythbusters: Customer Satisfaction or Customer Loyalty

aMarketForce talks every day with clients looking to measure customer satisfaction and loyalty. Not to our surprise, many of them […]