May 23, 2012

How to Design a Successful Customer Satisfaction Survey?

In our last blog post Survey Mythbusters: Customer Satisfaction or Customer Loyalty, we discussed the major myths regarding customer satisfaction […]
April 30, 2012

Survey Mythbusters: Customer Satisfaction or Customer Loyalty

aMarketForce talks every day with clients looking to measure customer satisfaction and loyalty. Not to our surprise, many of them […]
April 12, 2012

Marketing Automation Vs. Email Campaign Management – It’s more than eenie–meenie-miney-mo

Every organization, before making the investment into a marketing automation solution has to answer the question: “How will it help […]
April 9, 2012

Which Marketing Automation Solution is right for you?

In our last post What is Marketing Automation Software and Why Should I consider it? , we had discussed how […]
March 16, 2012

Is email marketing dead?

Email marketing was an integral part of effective marketing strategies. Companies realized that targeted email marketing was one of the […]
February 28, 2012

Some Best Practices to Grow B2B Prospect Lists

Your sales team needs a quality prospect list to maximize their call effectiveness. Bad lists are waste of time and […]
February 27, 2012

Email Marketing? Keep Experimenting

Online marketing via email is complicated. While it is a very effective means of internet marketing, it can be prone […]
February 16, 2012

What is Marketing Automation Software and Why Should I consider it? (Part I)

Marketing Automation software is a set of computer applications that automate and streamline sales and marketing activities by replacing high-touch, […]
February 13, 2012

The Marketing Trends of 2011 – A Summary

2011 saw many ups and downs in the market. The global economy in 2011 was all about recovery. And as […]
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