Blogs

December 20, 2010

Successful Event Marketing and Event Recruitment, Part 3 – How to measure Event ROI

In our last 2 blogs Successful Event Marketing and Event Recruitment and Successful Event Marketing and Event Recruitment, Part 2- […]
December 13, 2010

Successful Event Marketing and Event Recruitment, Part 2-Messaging and Promotion

Every event needs planning. Without a well scheduled and executed plan – targeted attendee recruitment, error-free registrations, flawless event execution […]
November 22, 2010

Successful Event Marketing and Event Recruitment

Events are a key part of your awareness and lead generation strategy. Events are one of the few venues where […]
November 17, 2010

A Bigger Prospect List Is Better Than A Small List. Really?

We often hear ‘More contacts equals more hits, more hits equals more sales…’ .List vendors will sell you huge lists […]
November 4, 2010

Market Research Is Vital – But Which Is Better: DIY, or Hire a Pro?

Today’s complex global marketplace makes it essential for every business to collect, analyse and act on the newest information such […]
October 27, 2010

Tips for Event Recruitment and Successful Lead Generation Events

Events such as conferences, trade shows and web seminars are a great way for businesses to reach out to prospects. […]
September 8, 2010

SEO or PPC – A Combo is better

SEO or PPC? This is a question, clients often ask my SEM team.  It presents a dilemma for us when […]
August 26, 2010

Who is managing your B2B Prospect Database?

B2B Prospect Database Development, Verification, Validation and Management
August 18, 2010

Why invest on database cleansing or database validation services?

Data cleansing also called data scrubbing or database validation is the process of identifying, removing and updating inaccurate entries in […]