Blogs

January 13, 2011

Developing an Effective Marcom Strategy – 4 Elements you must know – Part I

In our last blog we had discussed the importance of Developing an Effective Marcom Strategy. This blog will focus on […]
January 5, 2011

Developing an Effective Marcom Strategy

The right marcom strategy positions your business distinctively and gives your sales team the awareness umbrella they need while prospecting. […]
December 20, 2010

Successful Event Marketing and Event Recruitment, Part 3 – How to measure Event ROI

In our last 2 blogs Successful Event Marketing and Event Recruitment and Successful Event Marketing and Event Recruitment, Part 2- […]
December 13, 2010

Successful Event Marketing and Event Recruitment, Part 2-Messaging and Promotion

Every event needs planning. Without a well scheduled and executed plan – targeted attendee recruitment, error-free registrations, flawless event execution […]
November 22, 2010

Successful Event Marketing and Event Recruitment

Events are a key part of your awareness and lead generation strategy. Events are one of the few venues where […]
November 17, 2010

A Bigger Prospect List Is Better Than A Small List. Really?

We often hear ‘More contacts equals more hits, more hits equals more sales…’ .List vendors will sell you huge lists […]
November 4, 2010

Market Research Is Vital – But Which Is Better: DIY, or Hire a Pro?

Today’s complex global marketplace makes it essential for every business to collect, analyse and act on the newest information such […]
October 27, 2010

Tips for Event Recruitment and Successful Lead Generation Events

Events such as conferences, trade shows and web seminars are a great way for businesses to reach out to prospects. […]
September 8, 2010

SEO or PPC – A Combo is better

SEO or PPC? This is a question, clients often ask my SEM team.  It presents a dilemma for us when […]