Content Marketing v/s Information garbage

B2B Content Marketing

Content Marketing   You’ve just heard someone mention “content marketing” and you get the idea you should already know what it is, but you’re too embarrassed to ask anyone. Congratulations, this post is for you. aMarketForce, an online resource for information on all things content marketing related, defines content marketing thusly: Content marketing is a…

What is Content Marketing?

Content Marketing

What is content marketing? Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. Benefits of Content Marketing: Content Marketing makes you money: If a marketing strategy doesn’t help you make more money, don’t do it. Fortunately, content…

Content Syndication: Where Things Go Wrong?

Content writing and Marketing

In our last blog Make no mistake: DOs and DON’Ts of Content Marketing, we gave you some tips on what to and what not to do while planning your content marketing strategy. Strategies never work until they are actually implemented and your marketing efforts are in vain when your syndication leads do not convert. There…

Make no mistake: DOs and DON’Ts of Content Marketing

Content Marketing and Market Research

Wondering if your content marketing strategy is right on track? Listed are some of the Dos and Don’ts of Content Marketing Strategy that aMarketForce recommends: DOs of Content Marketing Creating a strategy with a realistic goal Most companies fail in their content marketing strategy only because they don’t have enough vision to set the realistic…

What is a Sales-Ready Lead?

Lead Generation

According to MarketingSherpa, 61% of B2B marketers directly send all leads to sales without qualifying. If your marketing team is doing the same, then your sales team is wasting a lot of time in chasing dud leads. To make your sales team more effective, you need to generate sales-ready leads. What is a Sales-Ready Lead?…

Tips to Build and Maintain Prospect Database

Prospect Database Development

What is Prospect Database? Prospect Database refers to a repository containing various contact names, addresses, company name etc managed in an organized way. A prospect database comprises of various records pertaining to your potential customer or sales lead which is qualified on the basis of certain criteria like target industry, geographic location etc. Why develop…