Marketing Automation software is a set of computer applications that automate and streamline sales and marketing activities by replacing high-touch, repetitive manual processes, as well as enable certain complicated marketing activities that would b ...
Identifying Barriers to Marketing Automation Success
The Marketing software ecosystem has become very complex. The biggest component of this ecosystem, Marketing Automation (MA), is a set of software apps that automate and streamline sales and marketing activities by substituting monotonous manual pro ...
How to Overcome Common Barriers to Marketing Automation Success
In our last blog, Identifying Barriers to Marketing Automation Success we discussed the critical factors that are a barrier to a successful implementation of marketing automation (MA). Today we share with our readers two ingenious tips that overc ...