Today’s complex global marketplace makes it essential for every business to collect, analyse and act on the newest information such as market trends, competitive positioning and customer opinions. A company’s strategic goal today is not just profit. ...
Survey Mythbusters: Customer Satisfaction or Customer Loyalty
aMarketForce talks every day with clients looking to measure customer satisfaction and loyalty. Not to our surprise, many of them have the wrong perception about satisfaction and loyalty. Let’s get real about some common myths around customer satisf ...