The digital landscape is progressing rapidly, and so is the way of doing and managing business. With each technological advancement, brands’ approach toward customers and customers’ response to them is taking new hype. This has led business owners t ...
Developing an Effective Marcom Strategy
The right marcom strategy positions your business distinctively and gives your sales team the awareness umbrella they need while prospecting. On the other hand, a poorly crafted communications strategy can do serious damage: not only hurt sales but ...
How to Work with a B2B Lead Generation Vendor to Generate Quality Leads While Ensuring Marketing & Sales Work in Sync
With little visibility into lead nurturing, sales pipeline management, conversions and customer satisfaction, management will always be frustrated with the traditional sales process. Marketing will prefer to manage the entire prospect database, emai ...
How to Get Quality Leads through Whitepaper Syndication?
A good quality whitepaper can be one of the most effective marketing tools when it comes to lead generation through content promotion strategy. Companies spend large sums of money on writing and publishing quality whitepapers on their website and ...
Content Syndication, The New-Age Marketing Tool
Are you amongst entrepreneurs that scramble to bring more traffic to their website? Do you feel exhausted by trying every possible method to drive more traffic or increase the visibility or get more subscribers to the newsletter? It is sure t ...
Best Ways to Generate Leads
When you launch a startup business, you are quite excited about it. You feel that the product you offer is best in the class and your marketing skills are far superior to others. However, to your disappointment, your business adds to the growing ...
How Will The GDPR Impact Third-Party Lead Generation?
Most marketing managers are preparing for it. They ensure that the landing page or website form, data transfer procedures, languages and lead capturing processes follow the GDPR guidelines. They work on making the documentation compliant with it. ...
Lead Generation: Digital Marketing Techniques
What is the secret behind the success of the digital marketing? It is a branch of business marketing which aims to increase the business performance and the number of customer-base by enhancing the visibility of the business. It has been signi ...