Data cleansing also called data scrubbing or database validation is the process of identifying, removing and updating inaccurate entries in a database. Databases are often filled with incorrect and obsolete information. It is unproductive and cos ...
Database Scrubbing – An Ongoing Process
Does Your Business have a Huge Email Database? Do you know how Accurate it is? A typical database tends to go as much as 30% inaccurate annually as people move, relocate or change jobs. If you use an older list for your outreach efforts, you coul ...