Marketing Automation Services to Transform Business Prospects (17)

Evolution of B2B Lead Generation

Traditional B2B lead generation has taken a U-turn with advancement in technology and marketing methodologies such as CRM, marketing automation tools, targeted marketing, social media marketing, lead scoring and nurturing and so on. Over all these y ...

Marketing Automation Services to Transform Business Prospects (24)

What is a Sales-Ready Lead?

According to MarketingSherpa, 61% of B2B marketers directly send all leads to sales without qualifying. If your marketing team is doing the same, then your sales team is wasting a lot of time in chasing dud leads. To make your sales team more effect ...