aMarketForce Delivers Valuable Market
Research for Client’s Successful Product Launch
aMarketForce was assigned an extensive market research project
for a world leader in auto electric components. The client requested
detailed information on competing products, prevalent brands, buyer
preferences and consumer behavior.
The project involved researching sales and service outfits of automotive
products across North America and aMarketForce was given only a
rudimentary list of companies and contacts. This list was deduped,
updated with accurate information by aMarketForce’s research team.
aMarketForce’s telemarketing team then used this list to make effective
calls cutting across time zones and reached important contacts at
both the management and shop-floor levels. aMarketForce met strict
deadlines and delivered a comprehensive report on the findings even
when faced with the challenge of completing the interviews in multiple
sessions due to constant interruptions on the interviewees’ end.
With invaluable market insight and vital information gathered from
thousands of business decision makers, aMarketForce’s client was
able to successfully launch its products.
The main differentiator of aMarketForce over other outsourcing companies
is that aMarketForce hires highly-educated people and deploys only
qualified and trained personnel to a client’s project.
aMarketForces’ agents develop and retain exceptional domain knowledge
of clients’ products and services, which allows for a seamless transition
of work from the client to aMarketForce. As a result, aMarketForce
has been able to execute several successful market research campaigns
for a variety of products including portable storage solutions,
point-of-sale systems and industrial consumables.
In addition to logging calls, aMarketForce agents are trained to
ask the interviewees open ended questions to engage them in conversation
providing insight into customers’ minds. As an additional benefit
to clients, all interviews are transcribed verbatim providing further
details of the conversations.
Contact us
to learn more about aMarketForce’s Market Research services and
how we can support your sales and marketing teams.
aMarketForce Conducts Insightful
Customer Opinion Survey for a Fortune 500 Company
aMarketForce was hired by a Fortune 500 engineering products company
to conduct research on the company’s customers’ attitudes and opinions
relating to their products, marketing campaigns and sales techniques.
Due to the nature of this project and the time-intensive research
necessary, aMarketForce was the reliable and affordable choice to
manage this project.
The client provided a list of the their customers and contacts and
aMarketForce immediately trained and educated its telemarketing
team on the client’s products, product functions and applications.
After the script was developed and tested, the agents were able
to successfully reach the customers and contacts to obtain first-hand
insights by engaging them with relevant, open ended questions.
In addition to guiding customers to an online survey, agents were
tasked with ensuring the customers participated and shared opinions
openly and honestly in a timely manner.
When provided this invaluable customer opinion research, the Fortune
500 company was able to alter their sales and marketing techniques
to better fit with its customers’ opinions and suggestions, thus
improving its status with its customers.
Contact us
to learn more about aMarketForce’s Market Research services and
how we can support your sales and marketing teams.
aMarketForce Provides Validated,
Qualified Sales Leads to Client’s Internal Sales Team, Resulting
in an Influx of Sales
A United States-based supply chain solutions company was preparing
to launch a new software product and was in dire need of business
sales leads. With an internal sales team not large enough to handle
this task, aMarketForce was hired.
The internal sales team had identified verticals that would benefit
from the new software solution, however, market-to-market sales
and lead generation was critical, yet overwhelming. aMarketForce
was engaged to develop a list of sales leads.
Responding to the quickly-approaching deadline, aMarketForce created
a team of reliable agents, trained and educated them on the technology,
product benefits and industry applications necessary to engage prospects.
Because aMarketForce employs two shifts of workers, one during United
States work hours and the other during United States evening hours,
the dedicated team was able to work across time zones, conduct appropriate
research and communicate with target companies and relevant contacts.
Armed with thorough knowledge of the market, the agents were able
to turn conversations with prospects about supply chain problems
into interest in the client’s new software solution.
aMarketForce was able to provide a detailed, validated and qualified
list of sales leads to the supply chain solutions company’s internal
sales team.
Contact us
to learn more about aMarketForce’s Lead Generation services and
how we can support your sales and marketing teams.
aMarketForce Recruits Attendees
for Fortune 500 Company’s Seminar
A United States-based Fortune 500 company was organizing a seminar
on Information Technology issues and lacked the time and internal
resources to complete the invitee outreach. aMarketForce was hired
to complete this task.
Upon receiving this assignment and a basic list of target companies
to invite, aMarketForce’s detail-oriented team developed an extensive
database that included companies in the client’s target audience
as well as detailed contact information for prospects at said companies.
The dedicated team of aMarketForce agents openly communicated with
the prospects at each company, sending invitations to the seminar,
responding to inquiries and, subsequently, reminding prospects of
the seminar; all the while providing daily status updates to the
client.
aMarketForce’s agents were able to meet aggressive deadlines with
ease while ensuring their calls translated into a high number of
attendees.
The IT seminar was a huge success and the Fortune 500 Company was
able to build strong relationships with those attendees provided
by aMarketForce.
Contact us
to learn more about aMarketForce’s Event Recruitment services and
how we can support your sales and marketing teams.
