Setting up a startup company can be a daunting task if you work in a tough competitive environment. To establish your business, you need a lot of hard work and patience. You need to do your best with dedication and understanding.
But apart from that, you also need to put your best effort into developing lead generation strategies for startups so that you can find out and connect with business prospects.
Why is it vital for a startup company to generate leads? It is because it generates revenue and converts prospects into customers.
Before we deep dive into various lead generation strategies for startup businesses, let’s know why you need lead generation.
Sales and Marketing are the two best ways of generating leads. The marketing team can use various marketing channels available to them. The sales team, on the other hand, tries their best to convert potential customers into live customers.
But what Lead Generation Strategies do these teams use to make your startup successful? Here are some of them.
They make clear landing pages
What is a landing page? It is a web page with a specific purpose. The objective of this page is to give information to the visitors about what they would like to do when they land on the website.
A landing page can be instrumental in increasing conversions. Therefore, it is important to keep it simple. It should give details about the product line.
Estimate potential conversions
You need to have a clear potential for leads and there should be a focus on the most promising opportunities by implementing a method of lead scoring. Evaluation of leads can be done based on demographics, engagement level of clients, and customer behavior.
Invest in good-quality sales automation tools
One of the effective lead generation strategies to boost your startup business is the use of sales automation tools. Since the tactics are more repetitive and they need a lot of human effort, it is better to automate them. Thus, your team will have time to work on other important and tactical aspects.
Automation will save time and money. Some examples of the major sales automation tools in lead generation are:
- Customer Relationship Management (CRM) tools
- Lead generation tools
- Email marketing tools
- Chatbots
Automation tools can ease repetitive processes and manual tasks. The complex processes will become easy and manageable.
Your sales team can focus on capturing more leads through various other channels. There is no need to deploy additional resources on it.
If you use them properly, startup businesses can save valuable resources and time. They can boost sales by converting more leads into customers.
Make use of Social Media Channels
Social media channels are not just ways of interacting with others. They can be used as vital tools to reach out to great numbers of potential customers.
By leveraging social media platforms, you can avail excellent opportunity to expand your customer base.
Surveys say that a large number of marketing personnel feel that social media can increase lead generation. More than 85 percent of B2B businesses consider lead generation a prime marketing goal. And social media marketing is one of them.
Social media has been proven to increase brand awareness by as high as 80 percent. It can raise engagement level by 65 percent and online traffic by more than 50 percent.
You can expect an increase in leads as high as 40 percent.
Implement an Effective SEO Strategy
A startup should not leave a stone unturned to attract new customers. Studies say that more than half of the traffic comes from online searches. Therefore, you need to follow every step that can promote online searches.
Implementing an effective SEO strategy is a way to increase lead generation. A few ways of enhancing SEO strategies are
- Improving the quality of the content
- Creating targeted / personalized content
- Adding backlinks to boost organic search
- Ensuring that your content on different channels is up-to-date
- Benchmarking the performance of competitors
- Using relevant keywords strategically
- Observing SEO guidelines and rules by search engines
Using influencers to increase Lead Generation
Marketing experts say that influencers can play a big role in taking your lead generation to new heights.
Influencers not only leverage virality and authenticity, but they can also enhance shareability to help brands reach more audiences. A report shows that influencers have the potential to increase ROI by ten times as compared to the conventional methods of lead generation.
- There are some key points to increase lead generation through influencers.
- Based on target markets and brand products, you have to find relevant influencers.
- You should work closely with influencers during the content creation process.
- You should diversify channels used by influencers, e.g. blogs, social media, and video blogs.
- Use reviews given by influencers.
Lead Generation is the fundamental thing to generate revenue. When leads come to your business, it brings more opportunities to you for converting them into customers. Strategies mentioned in this blog will be greatly helpful for startup businesses.
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