Marketing Automation Services to Transform Business Prospects (7)

How to Overcome Common Barriers to Marketing Automation Success

In our last blog, Identifying Barriers to Marketing Automation Success we discussed the critical factors that are a barrier to a successful implementation of marketing automation (MA).

Today we share with our readers two ingenious tips that overcome the barriers to marketing automation success.

Proper Education, Guidance and Training

Resistance to change, internal politics, lack of understanding and training are some of the key barriers to marketing automation implementation and success.

The first step towards educating your decision makers and users it to explain:

  • How B2B buying has changed and the need to nurture prospects
  • Why you need a solution to align sales and marketing teams
  • How a MA solution can help them identify sale-ready leads by automating the marketing and sales processes
  • How the MA solution can earn them dramatic ROI

Once the decision for MA adoption is made it is crucial to decide:

  • Short-term and long-term marketing and sales goals
  • Who will lead and manage the team
  • Campaign tracking and reporting parameters

Make sure that your MA solution provider schedules detailed training programs for your team. Even after implementation all the users should be given training: periodically or as needed.

Hiring a Marketing Automation Consultant to Manage Campaigns

Lack of resources and marketing automation understanding has been a contributing factor to the failure of marketing automation. In order to overcome this barrier, it is advisable to hire a marketing automation consultant – in-house or outsourced.

Many companies implement MA solutions without mutually agreeing on goals for the MA project. You need a team that can establish measurable goals for all your marketing initiatives manage your campaigns and be able to evaluate the results. A professional marketing automation consultant will be perfect to guide and lead this team. If you don’t want to hire the consultant in-house then outsourcing the work will also do.

Most aMarketForce marketing automation clients, companies large and small have needed help in campaign management, execution and tracking.

About aMarketForce’s Marketing Automation Services: aMarketForce helps companies with B@B marketing automation strategy from MA solution selection, implementation, training, integration with CRM and other systems, marketing automation campaign execution, MA optimization and management services. To know more about aMarketforce’s Marketing Automation Services, please email us at info@amarketforce.com.

To know more about our B2B marketing automation services call us at 408-342-1700 to discuss your situation. Request a quote.

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Mr. Dharmagna Trivedi

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Picture Vision partnered with AOL to create “You’ve Got Pictures” and established joint ventures and partnerships with virtually every major party in the distribution and fulfillment chain before he sold the business to Kodak for over $150 million in 2000. Yaacov founded Catch Media in 2003 with the same – yet far broader – vision of creating a comprehensive ecosystem to share ANY form of media over networks in a legal way to create value for the consumer, the media creator, and every participant in the value chain.

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As co-founder of V-Soft, Dr. Manning brings with him 40+ years of experience operating his own business. A design consultant, Dr. Manning has extensive experience in mechanical design and packaging of electronic products. From the onset Dr. Manning collaborated with V-Soft co-founders in developing the company strategy, participated in customer presentations and helped grow the company to its current size.

Dr. Manning has a continuing forensic mechanical engineering practice focused on safe design of mechanical equipment. Earlier in his career, Dr. Manning was Associate Dean of Engineering and Associate Professor at Boston University, where in addition to his teaching duties he was responsible for faculty and student relations and special projects. In his first academic position as Assistant Professor at Stanford University, he taught engineering design and supervised doctoral research students. Dr. Manning has also worked for the Aerospace Systems Division of RCA Corporation and for companies in India.

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Prior to founding V-Soft, Ashwin was the General Manager of GenRad Corporation’s California division that he successfully divested. Ashwin also worked with leading technology companies managing product lifecycles.

Ashwin holds an MS in Engineering from Stanford University and an MBA from University of Santa Clara. Ashwin also has a BS in Engineering from MS University in India where he was awarded four gold medals for being the top ranker in the State.