Build a B2B Database from Scratch (28)

Data Scrubbing and Cleansing

Data scrubbing is defined as the process of making changes in a database and keeping it up-to-date. Several data-intensive organizations, such as banks, retail, insurance, and telecommunication, use data scrubbing tools on a regular basis to assess their databases and make the required changes.

Also known as data cleaning, data cleansing is a less involved process of sorting out your data. It deletes the data that does not fit into your dataset. Simply put, data scrubbing is a subset of data cleansing. Several factors, such as cryptic data, contradicting data, missing values, inappropriate use of address lines, reused primary keys, and non-unique identifiers, can degrade the quality of your data.

Data Scrubbing Helps With The Following Issues:

  1. Duplicate Data: Data scrubbing identifies identical data and removes it from the dataset. This feature can also help you merge data from 2 different systems.
  2. Inconsistent Data: With the help of data scrubbing tools, you can examine your data and make sure it is consistent with the rules set for that dataset and follows a certain format.
  3. Redundant Data: Data scrubbing helps you remove data that is no longer required and minimizes the amount of disk space needed to store it.
  4. Errors and Typos: Prevalent errors, such as typos and missing information, can be corrected by data scrubbing.

There are various companies that offer data cleansing services in San Jose and can help you with the aforementioned issues.

How Do You Clean Data?

  1. Delete Irrelevant Observations: Removing duplicate and irrelevant observations is the first and foremost step in having a clean database. Not having any irrelevant records in your data will make it easier for you to analyze it, and you won’t get distracted from your primary target. It will also be easier to manage and will yield results more efficiently.
  2. Fix Structural Errors: Structural errors include typos and wrong capitalization. These errors can lead to mislabeled classes or categories.
  3. Handle Missing Data: Algorithms do not accept missing values. To handle missing data, you can either drop those observations or assume the missing values based on other observations. However, remember that both of these ways have their disadvantages and are not perfect.
  4. Question – Answer: Once you have followed these steps, ask yourself the following questions:
  • Does the data make sense?
  • Does it follow all the required rules?
  • Does it provide any valuable insight into your working theory?

If the answer to the questions above is yes, it means the quality of your dataset is satisfactory.

Conclusion

Data scrubbing is one of the essential parts of a data management strategy. By keeping your dataset clean and updated, top data cleansing companies in San Jose can help you make well-informed decisions, minimize errors, increase efficiency, and avoid inconsistencies. Make sure you conduct detailed research and find a data scrubbing tool that best fits your company’s demands.

Releated Posts

5 Key Strategies for Updating Your Contact List For Business

The digital landscape is progressing rapidly, and so is the way of doing and managing business. With each…

ByByadminJan 29, 2025

Why Invest on Database Cleansing or Database Validation Services?

Data cleansing also called data scrubbing or database validation is the process of identifying, removing and updating inaccurate…

ByByadminJan 29, 2025

Data Scrubbing Service: Enhancing Accuracy & Efficiency

Introduction Do you know what that one thing most companies (Government, non-government, SMEs, MSMEs, or large enterprises) crave…

ByByadminJan 29, 2025

Database Scrubbing – An Ongoing Process

Does Your Business have a Huge Email Database? Do you know how Accurate it is? A typical database…

ByByadminJan 29, 2025
Shopping Basket

Mr.-Dharmagna-Trivedi

Mr. Dharmagna Trivedi

CFO
Dharmagna brings a strong finance and IT background to the aMarketForce Management Team and over the past 10 years has ensured the organization’s continuous growth. With extensive operational expertise, Dharmagna has been instrumental in developing key financial and corporate policies, as well as, maintaining certified ISO and legal compliances.
Dharmagna’s responsibilities range from account taxation finalization to analysis and auditing of HR and operational processes to optimize overall delivery performance for cost. Prior to joining aMarketForce, Dharmagna held positions in Financial Management at leading companies in India. Dharmagna holds an MBA in Finance from Gujarat University as well as a diploma in Computer Applications.

Mr.-Kahan-Munshi

Mr. Kahan P Munshi

VP Operations & Business Development
Kahan has extensive experience in Lead Generation, Content Syndication, and Marketing Database management. Kahan is responsible for aMarketForce’s delivery processes servicing our global customers. With more than 10 years of experience in project management and operations, Kahan brings valuable management to our various delivery teams; he is also an expert on streamlining processes while enhancing productivity.
Kahan has instituted several quality control metrics to ensure highest quality for all aMarketForce services. Prior to joining aMarketForce, Kahan held management roles in operations at large banks and IT businesses in the UK and India. Kahan holds an MS in Information Technology from Preston University, London, and Bachelors in Commerce from Gujarat University, India.

Yaacov-Ben-Yaacov

Yaacov Ben-Yaacov

Board Member
Yaacov is a veteran US-Israeli Hi-tech entrepreneur with a successful and proven track record in the digital content industry. As the founder of Picture Vision, he was the first to bring to the mass market the convenience of sharing photographs over the Internet.

Picture Vision partnered with AOL to create “You’ve Got Pictures” and established joint ventures and partnerships with virtually every major party in the distribution and fulfillment chain before he sold the business to Kodak for over $150 million in 2000. Yaacov founded Catch Media in 2003 with the same – yet far broader – vision of creating a comprehensive ecosystem to share ANY form of media over networks in a legal way to create value for the consumer, the media creator, and every participant in the value chain.

John-R-Manning

Dr. John R. Manning

Director
Dr. John Manning is experienced in engineering consultancy and strategic planning. Dr. Manning holds a Sc.D. and MS in Mechanical Engineering from MIT, and a BE (with highest honors) in Mechanical Engineering from Yale University. He is also a former faculty member at Stanford University.

As co-founder of V-Soft, Dr. Manning brings with him 40+ years of experience operating his own business. A design consultant, Dr. Manning has extensive experience in mechanical design and packaging of electronic products. From the onset Dr. Manning collaborated with V-Soft co-founders in developing the company strategy, participated in customer presentations and helped grow the company to its current size.

Dr. Manning has a continuing forensic mechanical engineering practice focused on safe design of mechanical equipment. Earlier in his career, Dr. Manning was Associate Dean of Engineering and Associate Professor at Boston University, where in addition to his teaching duties he was responsible for faculty and student relations and special projects. In his first academic position as Assistant Professor at Stanford University, he taught engineering design and supervised doctoral research students. Dr. Manning has also worked for the Aerospace Systems Division of RCA Corporation and for companies in India.

Ashwin-Vora

Mr. Ashwin Vora

CEO

Ashwin Vora is a seasoned entrepreneur with years of successful experience in outsourcing services, operations, strategic planning,and engineering. Mr. Vora has cultivated Joint Ventures and key long-term relationships with partner companies in India, North America, and Israel that span a wide spectrum of technologies and industries.

Ashwin is a co-founder of V-Soft, Inc., a company providing high quality software outsourcing services to global customers using resources from India. Subsequently, Ashwin co-founded aMarketForce Pvt. Ltd., a high-end demand generation services company that has become a leader in business-to-business demand generation and marketing services. Ashwin currently serves as CEO of both companies.

Prior to founding V-Soft, Ashwin was the General Manager of GenRad Corporation’s California division that he successfully divested. Ashwin also worked with leading technology companies managing product lifecycles.

Ashwin holds an MS in Engineering from Stanford University and an MBA from University of Santa Clara. Ashwin also has a BS in Engineering from MS University in India where he was awarded four gold medals for being the top ranker in the State.