Customer Database Validation

Marketing and Sales databases are often filled with incorrect and out-of-date information and it is inefficient and cost-ineffective to dedicate the time of an experienced sales person to updating such a database.

It has been our experience that databases loose their accuracy at the rate of 30% per quarter. People move, relocate or change jobs and it is difficult for companies to track this movement timely. If you use a poor quality list for marketing and sales, you could unintentionally be starting out with a high miss rate right out of the gate. Moreover, if you send out emails to the incorrect addresses, you could alert spam filters and can be potentially blacklisted. This is why a clean database is so important, and cleansing needs to be an ongoing process.

aMarketForce's customer database validation service can scrub clients' existing databases to replace incorrect contacts, update contact information, validate targets, and ensure a uniform format, thus making it a current, correct and valuable sales asset.

aMarketForce database validation offerings include:

• Database cleansing
• Database scrubbing
• Database verification
• Database de-duplication
• Database formatting
• Mailing list append
• Email verification and email appending
• URL append
• Phone number append
• NAICS code append / SIC code append
• CRM database cleansing and CRM data integration
• Marketing database cleansing and integration

aMarketForce's team of skilled personnel handles the laborious and time-consuming tasks of validating, scrubbing, cleansing and updating clients' pre-existing databases by researching target companies and verifying contact information. aMarketForce can be a valuable partner for keeping your marketing and sales databases updated and current.

In addition to database validation, aMarketForce can provide Prospect Database Development and B-to-B Lead Generation. Contact us to learn more about our customer database validation and cleansing service and the other ways we can support your sales and marketing teams. Request a quote for data cleansing and data scrubbing services.