Before you buy customized B2B prospect lists, beware that there are companies out there that believe that more is better than less. They will sell you huge lists of contacts that are neither influencers nor buyers. Why waste marketing dollars on con ...
Managing a large prospect database is a time-consuming task. Small to mid-size companies in the B2B space are burdened with developing and maintaining their databases, a time consuming and laborious task. While Sales is a power user of the prospe ...
We often hear ‘More contacts equals more hits, more hits equals more sales…’ .List vendors will sell you huge lists of contacts who might well be neither buyers nor influencers, just blind shots in the dark. Do you really want to waste your preci ...
In our last blog we had discussed the importance of Developing an Effective Marcom Strategy. This blog will focus on 4 important elements of effective Marcom strategy. Your Audience Your Message The Right Channel – Media Mix Timing and ...
Your sales team needs a quality prospect list to maximize their call effectiveness. Bad lists are waste of time and money. Creating and growing prospect list is one of the key responsibilities of your marketing team. There are many ways to grow your ...
In our last lead generation blog, we had discussed the process of prospect list development and briefly talked about lead qualification. Today we will discuss the importance of prospect list pre-qualification. Prospect prequalification is the pro ...
Increase sales… Is that the 2013 goal for your sales team? As you well know, it is very important to clearly define your company’s yearly and monthly goals for successful campaigns implementation. Outbound marketing techniques such as email marke ...
Used skilfully, emails are a great way to reach existing and potential customers in a targeted, organized and non-intrusive way. People are on the lookout for expert advice and emails happen to be a great way to give it, as well as draw attention ...
In our last blog Make No Mistake: DOs and DON’Ts of Content Marketing, we gave you some tips on what to and what not to do while planning your content marketing strategy. Strategies never work until they are actually implemented and your marketin ...
Right now, you already have an audience for your business. When you have events, people show up. When you hold a sale or introduce a new product, people are there to buy. And when you open your doors each morning, you know you won’t be spen ...
Picture Vision partnered with AOL to create “You’ve Got Pictures” and established joint ventures and partnerships with virtually every major party in the distribution and fulfillment chain before he sold the business to Kodak for over $150 million in 2000. Yaacov founded Catch Media in 2003 with the same – yet far broader – vision of creating a comprehensive ecosystem to share ANY form of media over networks in a legal way to create value for the consumer, the media creator, and every participant in the value chain.
As co-founder of V-Soft, Dr. Manning brings with him 40+ years of experience operating his own business. A design consultant, Dr. Manning has extensive experience in mechanical design and packaging of electronic products. From the onset Dr. Manning collaborated with V-Soft co-founders in developing the company strategy, participated in customer presentations and helped grow the company to its current size.
Dr. Manning has a continuing forensic mechanical engineering practice focused on safe design of mechanical equipment. Earlier in his career, Dr. Manning was Associate Dean of Engineering and Associate Professor at Boston University, where in addition to his teaching duties he was responsible for faculty and student relations and special projects. In his first academic position as Assistant Professor at Stanford University, he taught engineering design and supervised doctoral research students. Dr. Manning has also worked for the Aerospace Systems Division of RCA Corporation and for companies in India.
Ashwin Vora is a seasoned entrepreneur with years of successful experience in outsourcing services, operations, strategic planning,and engineering. Mr. Vora has cultivated Joint Ventures and key long-term relationships with partner companies in India, North America, and Israel that span a wide spectrum of technologies and industries.
Ashwin is a co-founder of V-Soft, Inc., a company providing high quality software outsourcing services to global customers using resources from India. Subsequently, Ashwin co-founded aMarketForce Pvt. Ltd., a high-end demand generation services company that has become a leader in business-to-business demand generation and marketing services. Ashwin currently serves as CEO of both companies.
Prior to founding V-Soft, Ashwin was the General Manager of GenRad Corporation’s California division that he successfully divested. Ashwin also worked with leading technology companies managing product lifecycles.
Ashwin holds an MS in Engineering from Stanford University and an MBA from University of Santa Clara. Ashwin also has a BS in Engineering from MS University in India where he was awarded four gold medals for being the top ranker in the State.
