This blog is in continuation to our last blog Developing an Effective Marcom Strategy – 4 Elements you must know – Part I. This blog will discuss next 2 elements of Marcom strategy: The Right Channel and Timing and Execution. The Right Channel – ...
The Marketing Trends of 2011 – A Summary
2011 saw many ups and downs in the market. The global economy in 2011 was all about recovery. And as the global economy was recovering, businesses planned their marketing budgets -smartly. Here are the top 4 marketing trends we saw in 2011: So ...
Developing an Effective Marcom Strategy
The right marcom strategy positions your business distinctively and gives your sales team the awareness umbrella they need while prospecting. On the other hand, a poorly crafted communications strategy can do serious damage: not only hurt sales but ...
Developing an Effective Marcom Strategy – 4 Elements you must know – Part I
In our last blog we had discussed the importance of Developing an Effective Marcom Strategy. This blog will focus on 4 important elements of effective Marcom strategy. Your Audience Your Message The Right Channel – Media Mix Timing and ...
Is Email Marketing Dead?
Email marketing was an integral part of effective marketing strategies. Companies realized that targeted email marketing was one of the most efficient ways to reach their target prospects. When done right, email marketing campaigns almost eliminated ...
What is Marketing Automation Software and Why Should I consider it? (Part I)
Marketing Automation software is a set of computer applications that automate and streamline sales and marketing activities by replacing high-touch, repetitive manual processes, as well as enable certain complicated marketing activities that would b ...
Which Marketing Automation Solution is Right for You?
In our last post What is Marketing Automation Software and Why Should I consider it? , we had discussed how a marketing automation solution is helpful to a business. In this blog post we will discuss how to evaluate and the right marketing automa ...
Developing an Integrated Marketing Communications Program– Part II
In our previous blog, Developing an Integrated Marketing Communications Program– Part I, we discussed the 10 steps to implement strategic integrated marketing. Today we will discuss two of those ten steps in detail. Step 1: Become Aware of Barrie ...
Developing an Integrated Marketing Communications Program– Part I
With highly evolved communication channels available to a marketer, customer communication and management has developed its own challenges. Brand confusion and customer aggravation results when there is discord in messaging from marketing, sales and ...
How to Overcome Common Barriers to Marketing Automation Success
In our last blog, Identifying Barriers to Marketing Automation Success we discussed the critical factors that are a barrier to a successful implementation of marketing automation (MA). Today we share with our readers two ingenious tips that overc ...
