Introduction Did you know that the Account-Based Marketing (ABM) market was worth $1.07 billion in 2023 and is expected to grow by 13% each year, reaching almost $2.39 billion by 2030? This fast growth shows how ABM is changing the way busines ...
Understanding Lead Scoring and its Benefits for a Business
Lead nurturing and scoring is crucial for businesses as not all leads are created equal. You might often hear the leads being referred to as “cold,” “warm,” or “hot.” To ensure that a business is not wasting their efforts on a cold or unqualified le ...
Accurate Contact Lists Generate Qualified Leads
Everyone talks about “Qualified Leads” in the organization nowadays. It is such a hot term that every person in the organization feels that it is the only crucial thing.Indeed, qualified leads play a big role in bringing new customers on board. Ther ...
Lead Generation Using ABM Content Marketing
Every entrepreneur wants to find out ways of generating quality B2B leads in a cost-effective manner. A well-developed content marketing plan can be very much instrumental in that. By collecting a library of good-quality content, a marketer can t ...
Lead Generation via Content Marketing
Why do demand generation programs fail despite the most advanced marketing techniques being used? It is because your content strategy is not proper. It doesn’t align with the needs of the buyer. And therefore, it doesn’t feed the buying journey.Many ...
Generate Leads using ABM Content Syndication
In the modern competitive business environment, you should use every possible way of getting a winning lead against your competition. One way of achieving it is to build relationships inside of target accounts. To do it in a strategic manner, you ca ...
Lead Generation via White Paper Syndication
Before we deep dive into the effect of whitepaper syndication on lead generation, it is important to understand what whitepaper syndication is. Let’s explore. A whitepaper syndication service is a way where marketers contact a company that promot ...
Demand Generation vs Lead Generation
In the ever-evolving landscape of marketing strategies, two crucial concepts often intermingle but serve distinct purposes: Demand Generation and Lead Generation. While they work hand in hand towards the common goal of customer acquisition, under ...
The Role Of Artificial Intelligence In Lead Generation
In the modern competitive business scenario, getting more customers is a challenge. Though your marketing team doesn’t leave a stone unturned to reach the maximum audience and the sales team burns the midnight oil to convert them into customers; at ...
How to Execute a Lead Generation Strategy Effectively
What is a lead? Simply put, it’s a potential customer or a fresh prospect capable of elevating your revenue. This is why lead generation revolves around the process of expanding your pool of prospects or potential clients, and it falls upon your ...
