The digital landscape is progressing rapidly, and so is the way of doing and managing business. With each technological advancement, brands’ approach toward customers and customers’ response to them is taking new hype. This has led business owners t ...
Why Invest on Database Cleansing or Database Validation Services?
Data cleansing also called data scrubbing or database validation is the process of identifying, removing and updating inaccurate entries in a database. Databases are often filled with incorrect and obsolete information. It is unproductive and cos ...
Data Scrubbing Service: Enhancing Accuracy & Efficiency
Introduction Do you know what that one thing most companies (Government, non-government, SMEs, MSMEs, or large enterprises) crave the most? The large volume of Data! Having a large data set inventory gives B2B businesses access to valuable insigh ...
Database Scrubbing – An Ongoing Process
Does Your Business have a Huge Email Database? Do you know how Accurate it is? A typical database tends to go as much as 30% inaccurate annually as people move, relocate or change jobs. If you use an older list for your outreach efforts, you coul ...
Who is Managing Your B2B Prospect Database?
Managing a large prospect database is a time-consuming task. Small to mid-size companies in the B2B space are burdened with developing and maintaining their databases, a time consuming and laborious task. While Sales is a power user of the prospe ...
Why a Clean Contact List is Crucial for Successful Marketing Campaigns?
Highly competitive market, successful marketing campaigns hinge on a well-organized and targeted outreach strategy. Among the numerous elements contributing to this success, having a clean contact list is one of the most critical. Despite the ris ...
Your Business Prospect Lists for 2013: Have you Validated The Lists Yet?
Increase sales… Is that the 2013 goal for your sales team? As you well know, it is very important to clearly define your company’s yearly and monthly goals for successful campaigns implementation. Outbound marketing techniques such as email marke ...
Data Scrubbing and Cleansing
Data scrubbing is defined as the process of making changes in a database and keeping it up-to-date. Several data-intensive organizations, such as banks, retail, insurance, and telecommunication, use data scrubbing tools on a regular basis to assess ...
Best Practices For Database Cleansing
In today’s scenario where almost 70% of the business relies on data for growth, more than 90 percent of B2B customers complain about data inaccuracy. Against this backdrop, it is essential to keep a close watch on the sanity of the database. You ...
Importance Of Database Cleansing
Data is the lifeline for any business. Over time, businesses and individuals accumulate a lot of data. Eventually, the data becomes outdated and has to be checked. Also, there is a redundancy in the data that would result due to the following reason ...