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aMarketForce selected by a Leader in Business Process Management Solutions for B2B Demand Generation

San Jose, CA, June 8, 2011

aMarketForce, a leading provider of B2B marketing communication services announced today that it has successfully completed the development and execution of a new marcom strategy for a new service offering for one of their strategic accounts, a major marketing automation company.

aMarketForce first understood the client’s target audience, a role-based rather than a title based search, and developed a strong demand generation strategy. They have started with the development of verified decision maker email list for awareness building and lead nurturing campaigns. Simultaneously they have also launched PPC and other advertising campaigns as a part of an integrated internet marketing strategy.

“The client had never executed a full fledge demand generation campaign in past. They were looking for a marketing partner who could help them set up the process,” said Reshma Nigam, aMarketForce’s CEO. “We have employed an experienced telesales team, researchers and internet marketing professionals to deliver powerful desired results for our client,’’ added Nigam.

aMarketForce's B2B demand generation service ensures that clients have reliable resources for lead generation. aMarketForce's team performs a variety of telephone, email and research-intensive tasks for prospect identification, qualification,lead capturing and nurturing. This helps in generating a continuous stream of qualified leads for clients, filling the sales pipeline both in the immediate future as well as for the longer term.

About aMarketForce

aMarketForce is a Silicon Valley based company that provides sales, marketing, customer support, and technical writing & documentation services to growth companies. Sales support and B2B marketing services span all aspects of lead development including database validation, scrubbing and cleansing, prospect database development and pre-qualification, as well as B2B lead generation. Marketing services include email campaign management, market research, SEO services, PPC campaign management, and website maintenance. Customer Support services include inbound technical support as well as pre-sales/post-sales customer support. aMarketForce’s technical writing services includes user documentation, installation manuals, training manuals, configuration and administration manuals aMarketForce is a reliable business partner that provides competent, trustworthy services for your inside sales and marketing teams.

Additional information about aMarketForce can be found at www.amarketforce.com. For further inquiries call Durga Sharma, Marketing Communications Manager at 408-342-1700 or email at dsharma@amarketforce.com.

Case Studies

Clients Speak

aMarketForce (formerly known as V-Soft) updated the customer database of one of our most valuable clients. The client had 30,000 records in their database. Working their magic, the aMarketForce team was able to update the client information and clean up the database so that the client could provide targeted services which are so critical for customer satisfaction and retention.
Michelle Corsano,
Marketing Manager, Siperian, Inc.