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aMarketForce Successfully Executes Marcom Strategy for Marketing Automation Company

San Jose, CA, January 11, 2011

aMarketForce, a leading provider of B2B marketing communication services announced today that it has successfully completed the development and execution of a new marcom strategy for a new service offering for one of their strategic accounts, a major marketing automation company.

"The client approached us for help in developing and executing their Marcom Strategy because they had introduced a new service offering and wanted to quickly ramp up awareness and ‘buzz’ for their target audience”, said Reshma Nigam, CEO of aMarketForce. "We worked closely with our client to help develop a strategic plan for this new offering as well as in its implementation. Execution has been successful; it is paying off for the client in a high conversion rate".

"Developing a marcom strategy can be complex", commented Reshma. "We consider it important to have a clear understanding of our clients target market, and use the right traditional and internet-based channels. To make sure that the right message reaches the target audience, we work very closely with our client teams to understand the prospect's needs and pain points, and articulate their offering as a key part of the solution that the client needs".

About aMarketForce

aMarketForce is a Silicon Valley based company that provides marketing, sales and customer support services to growth focused companies. aMarketForce’s services cover all aspects of marketing communications such as prospect database development, database pre-qualification, database validation, scrubbing and cleansing, lead generation, email campaign management, market research, SEO services, PPC campaign management, website maintenance, inbound support - customer support, technical support, pre-sales/post-sales, and virtual assistant services. aMarketForce serves as a reliable business partner that adds value to an organization and provides competent, trustworthy support.

aMarketForce has a strong team of marketing analysts and efficient delivery team that develops and executes complex marcom strategies. aMarketForce offers the gamut of marcom strategy development and execution offerings which include market research, competitive analysis, custom prospect list development, database cleansing and scrubbing, event recruitment and internet marketing services.

Additional information about aMarketForce can be found at www.amarketforce.com. For further inquiries call Durga Sharma, Marketing Communications Manager at 408-342-1700 or email at dsharma@amarketforce.com.

Case Studies

Clients Speak

aMarketForce (formerly known as V-Soft) updated the customer database of one of our most valuable clients. The client had 30,000 records in their database. Working their magic, the aMarketForce team was able to update the client information and clean up the database so that the client could provide targeted services which are so critical for customer satisfaction and retention.
Michelle Corsano,
Marketing Manager, Siperian, Inc.