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aMarketForce’s Email Campaign Management Delivers 60% Increase in Click Rate for Display Fixtures and Materials Company

San Jose, CA, April 14, 2011

aMarketForce, a leading provider of B2B email marketing services announced today that one of their clients, a leading display fixtures and materials company gained a 60% lift in click rate with over 50% increase in leads using their email campaign management services. aMarketForce has been managing the email campaign messages, campaign lists, campaign execution and reporting for the client.

“The client had experienced poor email delivery quality with their previous email vendor. They wanted to focus email campaigns on company brand building and lead capturing. One of their important requirements was personalized touch for all their campaigns with fresh, creative designs,” said Reshma Nigam, aMarketForce’s CEO. “aMarketForce developed distinctive templates with the right messaging and call to action which in turn delivered high ROI and quality leads for the client’s inside sales team. aMarketForce developed a custom email campaign strategy for 3 quarters which delivered the results that the client was looking for. Campaign list management played an important part in its successful execution,” added Nigam.

aMarketForce uses software that allows you to monitor which prospects have received and opened the e-mail, as well as the website pages that prospects have visited. These powerful email campaign management tools allow the aMarketForce team to determine what specific products or services are of interest to a prospects. They also provide real-time alerts upon which agents can follow-up to qualify the prospect as a potential sales lead. aMarketForce generates custom reports for clients including the prioritized campaign list which can be directly used by the inside sales team for follow up.

About aMarketForce

aMarketForce is a Silicon Valley based company that provides sales, marketing, customer support, and technical writing & documentation services to growth companies. Sales support and B2B marketing services span all aspects of lead development including database validation, scrubbing and cleansing, prospect database development and pre-qualification, as well as lead generation. Marketing services include email campaign management, market research, SEO services, PPC campaign management, and website maintenance. Customer Support services include inbound technical support as well as pre-sales/post-sales customer support. aMarketForce’s technical writing services includes user documentation, installation manuals, training manuals, configuration and administration manuals aMarketForce is a reliable business partner that provides competent, trustworthy services for your inside sales and marketing teams.

Additional information about aMarketForce can be found at www.amarketforce.com. For further inquiries call Durga Sharma, Marketing Communications Manager at 408-342-1700 or email at dsharma@amarketforce.com.

Case Studies

Clients Speak

aMarketForce (formerly known as V-Soft) updated the customer database of one of our most valuable clients. The client had 30,000 records in their database. Working their magic, the aMarketForce team was able to update the client information and clean up the database so that the client could provide targeted services which are so critical for customer satisfaction and retention.
Michelle Corsano,
Marketing Manager, Siperian, Inc.